Zoella

Zoella, or Zoe Sugg, started as a beauty and fashion YouTuber, focusing on makeup tutorials, hauls, and lifestyle content. Over time, she expanded into vlogging, sharing her daily life, home decor, and personal experiences. Zoella's channel has a cozy, positive vibe, often highlighting self-care and mental well-being. She has also written several books and launched her own beauty line.